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Is ad blocking theft?
OPINION: Show of hands — who uses Adblock Plus or uBlock? Don’t lie. Online advertising is huge. It hit $141.2 billion worldwide in 2014. This is great news for online content creators, and it should...
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Ad blocking in Apple’s iOS 9 highlights rift over ads with app publishers
Apple has warned developers that, in the name of privacy and user preference, it is adding ad-blocking capability in its upcoming release of iOS 9 software, which is expected to arrive with new iPhones...
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After selling his company to Google, this man now wants to block ad-blockers
As founder of Admeld, an ad-optimization platform acquired by Google for a reported $400 million back in 2011, Ben Barokas knows a thing or two about the ad tech industry. Following a three-year stint...
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Adblock Plus officially arrives on iOS and Android via a standalone browser
As Apple prepares to open up its mobile Safari browser to ad blocking in the forthcoming iOS 9 release, Adblock Plus is seeking a head start. The popular ad-blocking tool is arriving on Apple’s mobile...
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The writing is on the wall for the ad-supported Web: It’s the end of the line
With the release of iOS 9 this week, the discussion over ad blocking has reached a peak. That’s because the latest version of Apple’s mobile OS includes tools for developers to create ad-blocking...
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Marco Arment pulls popular Peace iOS ad-blocker from App Store after just two...
The maker of Peace, a popular ad-blocking software for Apple’s iOS 9 mobile OS, has pulled the app from the App Store. Apple made the controversial decision to support ad-blocking apps for mobile...
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Mozilla fixed a 14-year-old bug in Firefox, and now Adblock Plus uses a lot...
Mozilla launched Firefox 41 yesterday. Today, Adblock Plus confirmed the update “massively improves” the memory usage of its Firefox add-on. Adblock Plus is Firefox’s most popular add-on. According to...
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Business Insider buyer Axel Springer just lost its case against Adblock Plus
Digital publishing house Axel Springer, based in Berlin, Germany, is in the news today for spending $343 million to purchase an 88 percent stake in Business Insider, bringing its total ownership to 97...
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Is native advertising the answer to publishers’ ad-blocking problems?
SPONSORED: This sponsored post is produced by Winmo. The topic of “ad-blocking” has escalated to a Donald Trump level of exposure in the media trades — especially after Google Chrome disabled the...
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Ad-blocking company Shine takes a swing at advertising industry in full-page ad
The Israeli mobile ad-blocking company Shine Technologies placed a full-page ad in the Financial Times today chiding the advertising industry for placing ads that people want to block. The ad asserts...
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3 things we learned about mobile advertising this summer
SPONSORED: This sponsored post is produced by Smaato. As the third quarter of 2015 was winding to a close this past September, you couldn’t throw a rock at a laptop without hitting a story about ad...
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Publishers: Here’s your counter-move to Apple’s ad blocking
GUEST: Digital media is currently in the midst of a revolution of sorts. Or maybe it’s more of a Cold War. It’s too soon to tell which. With Apple pushing ad blocking with its iOS9 release, and with...
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Mozilla cofounder Brendan Eich’s startup, Brave, launches browser for Mac,...
Brave Software, the new startup from JavaScript creator and Mozilla cofounder Brendan Eich, is releasing today an early version of its new web browser that displays websites quickly, by blocking...
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Adblock Fast disappears from Google Play days after launch
Over the weekend, Samsung added support for content-blocking plugins to the browser preinstalled on its Android phones. The first plugin available for Samsung’s browser was Adblock Fast, a free and...
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Adblock Fast returns to Google Play a week after being pulled
A week ago, Google suddenly removed Adblock Fast from its Android app store. Today, the ad blocker has been reinstated, enabling Samsung users to download it once again from Google Play. Late last...
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Microsoft denies Edge is getting a native ad blocker
On top of the slew of news coming out of Microsoft’s Build 2016 developer conference, a story broke yesterday that Microsoft was building an ad blocker into its Microsoft Edge browser. While this would...
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Experticity and ReadyPulse merge to take advantage of the hot influencer...
The “influencer marketing” space is hotting up. Ad blocking, which has been around for decades but is now seeing a massive increase in adoption, is one of the driving forces behind the recent interest...
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Ad-blocking browser Brave says publishers have ‘fundamentally misunderstood’ it
Brave Software, the startup founded by Mozilla cofounder Brendan Eich that has developed an ad-blocking Internet browser, today responded to an attack by newspaper publishers on grounds that its...
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More than 25% of U.S. internet users will choose ad blockers in 2016
Any online publishers hoping ad blocking was a trend that might fade better think again. In a report from eMarketer released today, the marketing research firm projected that the number of Americans...
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Axel Springer wins partial victory in ad-blocking case
(Reuters) – A German court on Friday handed publisher Axel Springer a partial victory on Friday in its fight against so-called ad-blockers, which users can install on computers or mobile devices to...
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How Facebook’s attack on ad blockers screws publishers
ANALYSIS: This week’s “cat and mouse” game between Facebook and ad blocking software is being framed as a battle over the best interests of Facebook users. But caught in the crossfire are publishers,...
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Brave launches second-gen Android browser with tabs and ad blocker
Brave Software, the startup behind the Brave internet browser that includes a feature for blocking ads, today launched a second Android browser following the launch of the original in January. The...
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Shine pivots from network-level ad blocking, rebrands as Rainbow to focus on...
Nobody likes ads, right? Well, almost nobody. This is why ad-blocking tools are so popular among internet users — it gives them access to their usual services, sans the hassle of viewing pesky...
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2017: The age of AI in advertising
SPONSORED: Presented by Refuel4. Consumers are savvier than ever: They reject naked sales pitches; instead they expect to be seen and understood. They want to be served ads that are relevant to them,...
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TJ Leonard, WWDC, and why blocking ads isn’t the answer – VB Engage
This week, Travis and Stewart interview TJ Leonard on why video content is so engaging and what marketers can do to leverage the opportunity. In the news segment, they discuss what Apple’s WWDC event...
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Mobile carriers begin blocking ads at network level in Europe
Mobile operator Three will become the first major carrier to introduce ad blocking at the network level in Europe. The news comes nine months after reports emerged that European operators were looking...
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Adblock Plus is now 5 times faster at recognizing ads, uses 60% less CPU
Adblock Plus 3.5 for Chrome, Firefox, Opera, and Edge is 5 times faster at recognizing ads and uses up to 60 percent less CPU.Read More
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Vivaldi 2.6 introduces abusive ad blocking, revamped user profiles
The latest version of the Vivaldi browser -- Vivaldi 2.6 -- introduces abusive ad blocking, along with a host of other features.Read More
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